客(Ke)户(Hu)概(Gai)述(Shu)
青(Qing)岛(Dao)双(Shuang)瑞(Rui)是(Shi)中(Zhong)国(Guo)船(Chuan)舶(Bo)重(Zhong)工(Gong)股(Gu)份(Fen)有(You)限(Xian)公(Gong)司(Si)的(De)控(Kong)股(Gu)子(Zi)公(Gong)司(Si),(?)主(Zhu)要(Yao)从(Cong)事(Shi)海(Hai)洋(Yang)环(Huan)境(Jing)腐(Fu)蚀(Shi)控(Kong)制(Zhi)与(Yu)水(Shui)处(Chu)理(Li)技(Ji)术(Shu)研(Yan)发(Fa)、(?)产(Chan)品(Pin)设(She)计(Ji)、(?)生(Sheng)产(Chan)施(Shi)工(Gong)、(?)试(Shi)验(Yan)检(Jian)测(Ce)及(Ji)工(Gong)程(Cheng)总(Zong)承(Cheng)包(Bao)。(?)作(Zuo)为(Wei)全(Quan)球(Qiu)一(Yi)指(Zhi)可(Ke)数(Shu)的(De)已(Yi)获(Huo)得(De)世(Shi)界(Jie)7大(Da)主(Zhu)流(Liu)船(Chuan)级(Ji)社(She)认(Ren)证(Zheng)的(De)供(Gong)应(Ying)商(Shang),(?)青(Qing)岛(Dao)双(Shuang)瑞(Rui)制(Zhi)造(Zao)的(De)船(Chuan)舶(Bo)压(Ya)载(Zai)水(Shui)管(Guan)理(Li)系(Xi)统(Tong)市(Shi)场(Chang)占(Zhan)有(You)率(Lu)居(Ju)世(Shi)界(Jie)前(Qian)列(Lie),(?)电(Dian)解(Jie)制(Zhi)氯(Lu)产(Chan)品(Pin)在(Zai)核(He)电(Dian)领(Ling)域(Yu)市(Shi)场(Chang)占(Zhan)有(You)率(Lu)高(Gao)达(Da)90%,(?)腐(Fu)蚀(Shi)控(Kong)制(Zhi)产(Chan)品(Pin)市(Shi)场(Chang)占(Zhan)有(You)率(Lu)接(Jie)近(Jin)三(San)分(Fen)之(Zhi)一(Yi)。(?)其(Qi)销(Xiao)售(Shou)和(He)服(Fu)务(Wu)网(Wang)络(Luo)覆(Fu)盖(Gai)亚(Ya)洲(Zhou)、(?)美(Mei)洲(Zhou)、(?)欧(Ou)洲(Zhou)、(?)中(Zhong)东(Dong)等(Deng)地(Di)区(Qu)的(De)30个(Ge)国(Guo)家(Jia)和(He)70个(Ge)港(Gang)口(Kou),(?)全(Quan)球(Qiu)业(Ye)务(Wu)蒸(Zheng)蒸(Zheng)日(Ri)上(Shang)。(?)
业(Ye)务(Wu)挑(Tiao)战(Zhan)
当(Dang)下(Xia)正(Zheng)处(Chu)于(Yu)全(Quan)球(Qiu)制(Zhi)造(Zao)业(Ye)服(Fu)务(Wu)化(Hua)转(Zhuan)型(Xing)方(Fang)兴(Xing)未(Wei)艾(Ai)的(De)时(Shi)期(Qi),(?)如(Ru)何(He)提(Ti)高(Gao)服(Fu)务(Wu)体(Ti)验(Yan)、(?)提(Ti)升(Sheng)客(Ke)户(Hu)满(Man)意(Yi)度(Du)已(Yi)经(Jing)成(Cheng)了(Liao)行(Xing)业(Ye)龙(Long)头(Tou)企(Qi)业(Ye)在(Zai)激(Ji)烈(Lie)的(De)市(Shi)场(Chang)竞(Jing)争(Zheng)中(Zhong)保(Bao)持(Chi)稳(Wen)定(Ding)增(Zeng)长(Chang)的(De)关(Guan)键(Jian)。(?)为(Wei)此(Ci),(?)中(Zhong)国(Guo)船(Chuan)舶(Bo)重(Zhong)工(Gong)股(Gu)份(Fen)有(You)限(Xian)公(Gong)司(Si)控(Kong)股(Gu)子(Zi)公(Gong)司(Si)—(?)—(?)青(Qing)岛(Dao)双(Shuang)瑞(Rui)的(De)CRM项(Xiang)目(Mu)应(Ying)运(Yun)而(?)生(Sheng)。(?)
解(Jie)决(Jue)方(Fang)案(An)
公(Gong)司(Si)各(Ge)业(Ye)务(Wu)板(Ban)块(Kuai)以(Yi)客(Ke)户(Hu)为(Wei)中(Zhong)心(Xin)扩(Kuo)展(Zhan)开(Kai)来(Lai)的(De),(?)客(Ke)户(Hu)关(Guan)系(Xi)的(De)管(Guan)理(Li)和(He)共(Gong)享(Xiang)对(Dui)于(Yu)青(Qing)岛(Dao)双(Shuang)瑞(Rui)起(Qi)着(Zhuo)非(Fei)常(Chang)重(Zhong)要(Yao)的(De)作(Zuo)用(Yong)。(?)通(Tong)过(Guo) CRM 项(Xiang)目(Mu)实(Shi)施(Shi),(?)实(Shi)现(Xian)青(Qing)岛(Dao)双(Shuang)瑞(Rui)营(Ying)销(Xiao)与(Yu)服(Fu)务(Wu)业(Ye)务(Wu)管(Guan)控(Kong)要(Yao)求(Qiu),(?)建(Jian)设(She)以(Yi)客(Ke)户(Hu)为(Wei)中(Zhong)心(Xin)的(De)售(Shou)前(Qian)、(?)售(Shou)中(Zhong)、(?)售(Shou)后(Hou)一(Yi)体(Ti)化(Hua)平(Ping)台(Tai),(?)打(Da)造(Zao)青(Qing)岛(Dao)双(Shuang)瑞(Rui)全(Quan)渠(Qu)道(Dao)的(De)客(Ke)户(Hu)营(Ying)销(Xiao)模(Mo)式(Shi)。(?)通(Tong)过(Guo)实(Shi)施(Shi) CRM 项(Xiang)目(Mu)将(Jiang)以(Yi)客(Ke)户(Hu)为(Wei)中(Zhong)心(Xin)的(De)目(Mu)标(Biao)与(Yu)实(Shi)际(Ji)业(Ye)务(Wu)相(Xiang)结(Jie)合(He),(?)提(Ti)高(Gao)业(Ye)务(Wu)效(Xiao)益(Yi),(?)并(Bing)提(Ti)升(Sheng)客(Ke)户(Hu)体(Ti)验(Yan),(?)从(Cong)而(?)给(Gei)面(Mian)向(Xiang)客(Ke)户(Hu)的(De)投(Tou)资(Zi)带(Dai)来(Lai)回(Hui)报(Bao)。(?)
客(Ke)户(Hu)价(Jia)值(Zhi)
1客(Ke)户(Hu)信(Xin)息(Xi)资(Zi)产(Chan)化(Hua)、(?)大(Da)数(Shu)据(Ju)管(Guan)理(Li);(?)
2全(Quan)生(Sheng)命(Ming)周(Zhou)期(Qi),(?)规(Gui)范(Fan)并(Bing)优(You)化(Hua)营(Ying)销(Xiao)管(Guan)理(Li)流(Liu)程(Cheng),(?)打(Da)造(Zao)精(Jing)细(Xi)化(Hua)营(Ying)销(Xiao)服(Fu)务(Wu)过(Guo)程(Cheng);(?)
3团(Tuan)队(Dui)自(Zi)我(Wo)管(Guan)理(Li),(?)基(Ji)于(Yu)数(Shu)据(Ju)打(Da)通(Tong)、(?)团(Tuan)队(Dui)协(Xie)作(Zuo)来(Lai)提(Ti)升(Sheng)销(Xiao)售(Shou)团(Tuan)队(Dui)工(Gong)作(Zuo)效(Xiao)能(Neng),(?)提(Ti)升(Sheng)战(Zhan)斗(Dou)力(Li);(?)
4洞(Dong)察(Cha)分(Fen)析(Xi),(?)帮(Bang)助(Zhu)管(Guan)理(Li)者(Zhe)随(Sui)时(Shi)洞(Dong)察(Cha)销(Xiao)售(Shou)情(Qing)况(Kuang)以(Yi)制(Zhi)定(Ding)针(Zhen)对(Dui)性(Xing)的(De)策(Ce)略(Lue)。(?)